Automotive panel profiling

GMI's online consumer panel is highly profiled to provide the demographics you need to conduct automotive market research with confidence. The following are some of the automotive demographic data points we collect from our panelists:

Number of household vehicles

Make, model and year of vehicles

Category of vehicle

Economy (e.g. Chevy Metro)
Compact (e.g. Dodge Neon)
Intermediate (e.g. Chevy Cavalier)
Standard (e.g. Pontiac Grand-Am)
Full-size (e.g. Ford Taurus)
Premium (e.g. Buick LeSaber)
Luxury (e.g. Lincoln Towncar)
Minivan (e.g. Dodge Caravan)
Sports utility (e.g. GMC Envoy)
Pickup truck (e.g. Dodge Dakota)
Cargo van (e.g. GM Express)

Next vehicle purchase

Primary decision maker for vehicle purchase

Filed auto insurance claim

Insurance provider

Use roadside assistance

Other vehicles owned

Motor home
Street motorcycle
Off-road motorcycle
Snowmobile
All-terrain vehicle
Trailer/camper
None of the above

Own RV

Brand of RV
Year of RV

Own motorcycle

Make and model of motorcycle

Own boat

Classification of boat

For more information on GMI automotive panel capabilities, please request a quote or download the GMI Global Panel Book.