Employment panel profiling

Employment panel profiling for B2B market research

GMI's online consumer panel is highly profiled to provide the demographics you need to conduct business-to-business market research with confidence. The following are some of the business demographic data points we collect from our panelists:

Employed

Self-employed (part-time)
Self-employed (full-time)
A paid employee (part-time)
A paid employee (full-time)
Unemployed

Position

Professional (e.g. doctor, lawyer,
accountant, architect)
General management (executive, vice
president, director, manager)
Middle management (department or
branch head, junior manager)
Other non-manual employee
Manual worker

Position level

Managers and senior officials
Professional occupations
Associate professional and technical
Administrative and secretarial
Skilled trade occupations
Personal service occupations
Sales and customer service occupations
Process, plant, and machine operatives
Unskilled or elementary occupations

Number of employees supervised

Work environment

Industry

289 categories

Occupational category

26 categories

Employees in company

1 - 9
10 - 19
20 - 49
50 - 99
100 - 199
200 - 499
500 - 999
1,000 - 4,999
5,000 +

Employees in company

$0-$1 million
$2-$5 million
$6-$10 million
$11-$50 million
$51-$100 million
$101-$500 million
$500+ million
Unsure

Years company in business

Role in purchasing decisions

Technology usage

Would you like more information about GMI's business-to-business panel capabilities? Next steps:

Request a quote
Visit the GMI B2B Specialty Panel webpage
Download the GMI Global Panel Book