Household panel profiling

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Household profiling for consumer market research

GMI's online consumer panel is highly profiled to provide the demographics you need to conduct market research with confidence. The following are some of the houshold demographic data points we collect from our panelists:

Primary decision maker Own or rent residence Number of debit cards Type of residence Free-standing house Mixed-use apartment building Dedicated apartment building Personal annual income Combined household income Major contributor to household income Years lived in residence Meals cooked per week Meals consumed outside residence per week

Languages spoken in household Pets Dog(s) Cat(s) Fish Bird(s) Horse(s) Rodents and small animals (rabbits, hamsters, mice, etc.) Amphibians (toads, frogs, etc.) Reptiles (snakes, turtles, lizards, etc.) No pets

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