Online panel integrity

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GMI is devoted to offline and online panel integrity

	Frost & Sullivan panel integrity white paper A forward-thinking approach to online research methods.

Ensuring panel integrity

In our years of experience in online panel recruitment, we have maintained our panel integrity by adhering to the following principles:

• Screen before we survey
  Email invitations are only sent to double opted-in registrants.
• Purge straight line clickers
  Metrics and responses are closely monitored to ensure no one is just mindlessly clicking the same response or pattern of responses through the online survey.
• Eliminate Speedsters
  Minimum time thresholds proactively weed out responses that appear to be the result of fast, careless answering.
• Scrub email addresses
  Contact information is checked against our panel integrity databases to avoid sending multiple invitations to the same respondent.
• Permanently block suspicious email addresses, domains and IP's
  Online survey takers that are known to have provided inaccurate data are blocked increasing panel integrity.
• Panel partner approval
  Our approved panel partners are selected based on their panel quality. Our qualification criteria includes ensuring that panelists are double-opted in, that vendors comply with all industry research conventions, and that they adhere to the same quality standards GMI upholds.

Global panel recruitment methodology

GMI aspires to the highest standards of quality at every point of interaction with our panelists, ensuring that your data will be as accurate as possible. We recruit panelists worldwide from more than 500 unique sources, enabling us to provide you with representative sample. GMI continually adheres to the highest standards of panel quality so we can offer pure sample for your research needs. Some of our diverse global panel recruitment methods include:

• Web advertising
• Permission-based databases
• Public relations
• Partner-recruited panels
• Alliances with heavily trafficked portals

Data privacy

GMI is a signatory of the European Union Safe Harbor agreement on data privacy, and we believe it is essential to meet the following panel management objectives at all times:

• Provide a clear, accessible and current privacy policy for all participants
• Commit to supporting best practices in panel methodology research for online research
• Apply online best practices that are respectful of local and national norms
• Communicate with panelists in the language and terms that make them feel most comfortable
• Supply consumers with interesting and engaging ways to share their opinions
• Share our best practices with partners and licensees