Specialty African-American panel

Reach thousands of African-American consumers

Discover the potential of a highly profiled and selectively recruited African-American online panel.

Although African-Americans make up 13% of the U.S. population and wield $761 billion in buying power*, they are still a relatively untapped market for researchers. According to Media Audit's Media Day Analysis (January 2006-April 2007), more than 21 million African-Americans are online, spending an average of five hours online per day, two hours more than the general population.

Gain access to this diverse segment with the GMI African-American Panel. This online panel, recruited, profiled and managed separately from our main consumer panel, is growing rapidly and comprises hundreds of thousands of African-American consumers. Panelists are profiled on a variety of attributes to allow for more targeted research. Panelists are recruited from sites and sources that cater specifically to African-Americans, and we closely monitor the panel for straight-line clickers, speedsters and other low-quality responses.

Panelists are double-opted in to the panel, and are profiled on a wide range of attributes, including:

Age
Gender
Full mailing address
Date of birth
Language
Household income
Employment status
Education level

Marital status
Neighborhood
Industry
Workplace/company
Number of children in household
Number of children attending college in household

* Selig Center for Economic Growth, Terry College of Business, University of Georgia, 2005