Specialty Hispanic panel

Quality U.S. Hispanic market research sample

Hispanics currently represent 15% of the U.S. population, and the Hispanic population is estimated to reach 50 million by 2012. With a purchasing power projected to exceed $1.2 trillion by 2012, are you taking full advantage of this powerful minority’s consumer spending habits and preferences? Leverage GMI’s Hispanic specialty panel, and test out your concepts, products and pricing on thousands of Hispanic consumers.

The GMI Hispanic Panel puts you in touch with the opinions and buying patterns of Hispanic consumers all over the United States, in real time. We profile our Hispanic panelists on a wide range of topics, including level of acculturation, which is determined based on:

Language preference and multilingual capabilities
Types of media immersion
Generation
Years in the USA
Food preferences and preparation habits
Hobbies

GMI panelists provide quality feedback for your Hispanic market research needs. They are recruited from a variety of online and offline sources that cater to the Hispanic population, including newspapers and websites. We impress upon our panelists that their opinions affect future products and services for Hispanics. All GMI panelists are double-opted in, carefully managed and uniquely incentivized for their time.