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Ad testing, click testing & copy testing
Evaluate ad performance before launch
GMI Interactive surveys offer a range of unique online techniques specifically designed for testing advertising in print, web and outdoor media as well as radio and television.
We can efficiently stream TV commercials to online respondents, and have developed a range of special online techniques for evaluating print advertising using click testing and heat mapping. We can also create customized modules for your own specific needs. When your survey is programmed and ready to launch, you can send it to your own respondents or tap into GMI Global Panels to reach 10 million households worldwide.
Demos:
Click testing
Click testing is a powerful technique that can be used for evaluating any form of print media editorial or advertising. It captures what respondents look at by recording their mouse clicking activity, resulting in the production of a heat map. Hotspots indicate which part of the page attracted the most attention, and in which order.
Outdoor advertisement testing
GMI has developed a range of tools for testing outdoor advertising creative, including:
- Comparative evaluation test of ads in real street environments
- Poster click testing
- Brand recognition tests following microsecond exposures to measure instant impact and appeal
Broadcast media evaluation
GMI has pioneered proprietary technology to seamlessly integrate broadcast material into online surveys, including video and sound footage. Media is background-streamed while a survey is being conducted, which minimizes wait time for video or sound footage to be downloaded. Contact us to learn more.
View our sample GMI Interactive surveys to get a feel for how animation can help you engage your online respondents, or contact us for more information.
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