Virtual shopping surveys

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Test product performance using virtual shopping environments

Product testing no longer requires a physical presence or costly handouts. With GMI Interactive, you can tap the minds of buyers in an online environment, and find out precisely what they see in real time. We can even provide the respondents you need with GMI Global Panels.

GMI’s interactive technology platform replicates the shopping environment you need for product testing and evaluation online. Testing your products in a virtual competitive environment is fast and cost-effective. Consumers can view virtual shelves full of products, select a product, rotate it 360 degrees, and even proceed to the checkout with it. Virtual shopping is a fast, cost-effective method for testing pricing, packaging and shelf placement.

Demos:

We are able to integrate any form of clicking activity into the survey reporting, including dwell times on products and features to help understand consumer reactions in more detail.

If you are launching a new product, whether a camera, car or mobile phone, rely on GMI to design the custom virtual surveys you need to evaluate your products online prior to launch.

View our sample GMI Interactive surveys to get a feel for how animation can help you engage your online respondents, or contact us for more information.